Donating a portion of your time or income to a charity that is dear to your heart is always an excellent idea. Not only are you helping others, it makes you feel good and sets an example for others to follow. However, when it is just one person giving, the benefits are worthy but small.
But when hundreds or thousands of people get together and coordinate their giving, as occurs during a well-executed corporate giving campaign, tremendous and lasting good can be done for the community. This effect is further enhanced as the CSR program continues over months or years. Beyond the profit to the community, however, charitable giving provides important benefits to the business itself as well, both internally and externally.
When a company establishes a strategic CSR program, they will begin to see positive results in the commercial world almost immediately in several ways, one of which is through public relations. The company's philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
However, the benefits of a corporate charitable giving program are not limited just to external results. For example, these programs increase employee engagement. Recruiting top-performing employees and keeping them happy is a priority of all thriving corporations. Charitable giving improves employee engagement by boosting productivity, morale, ethical behavior, gratitude to the organization and pride in their work.
When a CSR program involves employees at every level, from the mail room workers to the highest level executives, this inspires people, and you generally see a huge improvement in teamwork. Because everyone feels important and involved, they work together on a higher level and work together to accomplish something of great importance. When you all take part in a charitable endeavor, the good feelings that arise from this activity will spread to all other areas of your business, so while you help others, you also help yourself.
But when hundreds or thousands of people get together and coordinate their giving, as occurs during a well-executed corporate giving campaign, tremendous and lasting good can be done for the community. This effect is further enhanced as the CSR program continues over months or years. Beyond the profit to the community, however, charitable giving provides important benefits to the business itself as well, both internally and externally.
When a company establishes a strategic CSR program, they will begin to see positive results in the commercial world almost immediately in several ways, one of which is through public relations. The company's philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
However, the benefits of a corporate charitable giving program are not limited just to external results. For example, these programs increase employee engagement. Recruiting top-performing employees and keeping them happy is a priority of all thriving corporations. Charitable giving improves employee engagement by boosting productivity, morale, ethical behavior, gratitude to the organization and pride in their work.
When a CSR program involves employees at every level, from the mail room workers to the highest level executives, this inspires people, and you generally see a huge improvement in teamwork. Because everyone feels important and involved, they work together on a higher level and work together to accomplish something of great importance. When you all take part in a charitable endeavor, the good feelings that arise from this activity will spread to all other areas of your business, so while you help others, you also help yourself.
About the Author:
Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. For more information about company charitable giving campaigns, or to know how to set up regular corporate donations to charity, please visit the Truist.com site today.
Aucun commentaire:
Enregistrer un commentaire