When holidays such as Christmas arrive, we emote a great deal about how true joy is ascertained by giving and not by receiving. It's a sentiment we hope to pass on to each new generation. This sentiment of giving is also something that companies can embrace.
In the same way that giving gifts is good for our personal wellbeing, corporate giving is good for business. Companies that engage in giving programs reap a wide variety of benefits leading to greater employee engagement, improved business performance and stronger relationships with their clients and customers. Here are six ways that giving back is good for business.
The connection between an employee and their job needs to be meaningful in order for the employee to truly invest themselves in their work. When employees don't have this connection, this shows in their level of effort and quality of output. As a manager, you know that when employees don't really care about their jobs, the company has a much harder time achieving success.
Companies that focus on giving back to the community can forge stronger emotional connections with their employees and help them to feel good about where they work and for whom. Philanthropy and corporate giving campaigns show employees that you care about more than just the bottom line.
Employees often learn new skills when taking part in corporate philanthropy programs, and this certainly can benefit your company. Learning how to manage and organize people or resources is one example of a new skill that employees might gain. Creating and executing successful social media and marketing campaigns for the philanthropic cause also are skills that can benefit the company. Making connections with other businesses is yet another benefit, and chances are that your employees will be able to easily integrate these new skills within their day to day work.
Corporate giving allows you to really get to know the community and provides you with an opportunity to build up empathy within the company. This was one of the principles of business encouraged by Steve Jobs, who stressed the importance of truly understanding the feelings of the customer. When you and your employees get out into the community, your efforts at giving back will allow you to create deeper and more meaningful connections with customers, and you will have a better grasp on how your corporation fits into and can strengthen the community.
Each company should have a mission statement as well as a set of values that drives the company. These values influence all of the decision making and interactions with employees and also help forge a bond between the company and the community. These core values can create an emotional connection between managers and employees as well as the company and the community, especially when the giving program targets organizations that complement your core values. This simply provides great meaning to all of your philanthropic endeavors.
New skills, community engagement, and a new perspective certainly can help a business succeed, making giving back worth the effort. It is also important to remember that giving back is a lot of fun, too. Companies that volunteer or donate to the community rarely have any regrets about it, and once they start, they generally find they enjoy it and only want to give more.
In the same way that giving gifts is good for our personal wellbeing, corporate giving is good for business. Companies that engage in giving programs reap a wide variety of benefits leading to greater employee engagement, improved business performance and stronger relationships with their clients and customers. Here are six ways that giving back is good for business.
The connection between an employee and their job needs to be meaningful in order for the employee to truly invest themselves in their work. When employees don't have this connection, this shows in their level of effort and quality of output. As a manager, you know that when employees don't really care about their jobs, the company has a much harder time achieving success.
Companies that focus on giving back to the community can forge stronger emotional connections with their employees and help them to feel good about where they work and for whom. Philanthropy and corporate giving campaigns show employees that you care about more than just the bottom line.
Employees often learn new skills when taking part in corporate philanthropy programs, and this certainly can benefit your company. Learning how to manage and organize people or resources is one example of a new skill that employees might gain. Creating and executing successful social media and marketing campaigns for the philanthropic cause also are skills that can benefit the company. Making connections with other businesses is yet another benefit, and chances are that your employees will be able to easily integrate these new skills within their day to day work.
Corporate giving allows you to really get to know the community and provides you with an opportunity to build up empathy within the company. This was one of the principles of business encouraged by Steve Jobs, who stressed the importance of truly understanding the feelings of the customer. When you and your employees get out into the community, your efforts at giving back will allow you to create deeper and more meaningful connections with customers, and you will have a better grasp on how your corporation fits into and can strengthen the community.
Each company should have a mission statement as well as a set of values that drives the company. These values influence all of the decision making and interactions with employees and also help forge a bond between the company and the community. These core values can create an emotional connection between managers and employees as well as the company and the community, especially when the giving program targets organizations that complement your core values. This simply provides great meaning to all of your philanthropic endeavors.
New skills, community engagement, and a new perspective certainly can help a business succeed, making giving back worth the effort. It is also important to remember that giving back is a lot of fun, too. Companies that volunteer or donate to the community rarely have any regrets about it, and once they start, they generally find they enjoy it and only want to give more.
About the Author:
Sebastian Troup loves writing about philantrophic solutions for businesses and non profit organizations. To get further information about workplace giving programs, or to find some employee giving campaign ideas, please check out the Truist.com website now.
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