Growing Elevate Church: The Usefulness Of Social Media Tools

By Dexter Long


Gifts from heaven above are amazing things that God has gracefully given his children without us even asking, one of which is the gift of technology. It is now much easier to save the lost no matter how far they are because of the power of social media. According to an article from Internet Evangelism Day, the church can make the use of social media in realizing its purpose.

Since biblical evangelism is usually relational and discussion-based, social media is an ideal match. There is a valuable chart explaining the differences between an older traditional understanding of one-way evangelism, and a more effective relational approach which the writer has called 'withreach'.

Never use social media as a way of trying to preach or teach. The main purpose is to have a two way communication wherein there is interaction between the two.

Social Media has many helpful tools to bring about something good in the community. In the same Internet Evangelism Day article it points out the importance of social media and how it can significantly affect the Church.

The best way to understand the different social media tools is to use them and observe the etiquette and procedures that others employ.

Church Use of Social Media

There is a difference in the use of social media by the church and the individual. Whatever is seen under the banner of the church would represent the church and its ideals. The personal use of the social media usually pertains to the individual and his or her small circle of influence. Now, here are some concerns to think about.

A lot of churches and its ministries make the most of social media especially the young people of the church. This is really helpful but there should be a distinguishing factor that separates it from internal communication among young people and reaching out to the rest of the community. The internet has many users but the audience profile is so vast, you will not have a defined audience to target and there is no 'trickle-down effect'. This means that whatever you talk about within the youth group does not necessarily mean it is being liked and appreciated by the other people. Why should they be interested, anyway? Do you follow or perhaps press the 'like' button if you are not interested at all? Well, that can be absurd.

The Web is not a broadcast medium. Each user is highly selective, and only views material they choose. This can, of course, include randomly-found unexpected eye-catching material on topics that interest them.




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