Obviously, the main goal of any employee development campaign is to drive the transfer of of useful knowledge into the workplace. Studies have shown that this can be achieved much more easily by making engagement part of the CVB sales training strategy. It's therefore worth taking a look at the tips for designing an interactive program:
Use Real-world Scenarios: There's no better way to make people feel compelled to develop an emotional connection to a subject matter than to link it to their everyday lives. So it's up to you think of something that's relevant to both the syllabus and your audience's actual work circumstances. This could be a hypothetical situation or case study -- either way, the goal should be to help learners see the real value in the training process.
Break it Up: This involves spreading the content over small modules that are centered around the most meaningful areas of the course. You could then go a step further by making these available via mobile devices. This will help the audience split their focus between the program and their workplace responsibilities in a sustainable manner. They'll also be able to digest large amounts of information without experiencing a cognitive overload.
Add Some Humor: This is the perfect tool with which to create an emotional connection with your audience and take the pressure of training off their shoulders. Your options here include lighthearted banter, witty comments, plus anything else that could make them laugh. Just remember to keep these elements positive and in-line with what's culturally appropriate.
Take Advantage of Social Media: Would it be enough to discuss engagement without highlighting this platform? Clearly not. Setting up a dedicated channel where your employees can trade opinions and ideas will obviously enhance the impact of your program. You can also use the same to provide reinforcement in between tuition sessions.
Gamification: This is just a way of injecting a fun factor into concepts that would otherwise seem too boring in the eyes of the audience. This you could do by substituting overly-detailed presentation slides with game elements such as points, rewards and badges. The goal here is to break down complex subjects into smaller, swallowable pieces, all while giving learners an incentive to stay attentive.
Use Videos: There's no doubt that humans are visual creatures. In fact, studies have suggested that the average person processes visuals about 60,000 times faster than text. In other words, you can make your sales training courses much more effective by incorporating a few videos into the same. Not to mention that it will save you the cost of reproducing materials in print when there's need to update the content.
Overall, a training program is much similar to a product offering -- its success depends on your ability to convince the audience to want to consume it. Achieving this will involve taking the boring out of learning to create an experience that your employees can look forward to. While you're at it, be sure to use each technique where it's likely to make the biggest difference.
Use Real-world Scenarios: There's no better way to make people feel compelled to develop an emotional connection to a subject matter than to link it to their everyday lives. So it's up to you think of something that's relevant to both the syllabus and your audience's actual work circumstances. This could be a hypothetical situation or case study -- either way, the goal should be to help learners see the real value in the training process.
Break it Up: This involves spreading the content over small modules that are centered around the most meaningful areas of the course. You could then go a step further by making these available via mobile devices. This will help the audience split their focus between the program and their workplace responsibilities in a sustainable manner. They'll also be able to digest large amounts of information without experiencing a cognitive overload.
Add Some Humor: This is the perfect tool with which to create an emotional connection with your audience and take the pressure of training off their shoulders. Your options here include lighthearted banter, witty comments, plus anything else that could make them laugh. Just remember to keep these elements positive and in-line with what's culturally appropriate.
Take Advantage of Social Media: Would it be enough to discuss engagement without highlighting this platform? Clearly not. Setting up a dedicated channel where your employees can trade opinions and ideas will obviously enhance the impact of your program. You can also use the same to provide reinforcement in between tuition sessions.
Gamification: This is just a way of injecting a fun factor into concepts that would otherwise seem too boring in the eyes of the audience. This you could do by substituting overly-detailed presentation slides with game elements such as points, rewards and badges. The goal here is to break down complex subjects into smaller, swallowable pieces, all while giving learners an incentive to stay attentive.
Use Videos: There's no doubt that humans are visual creatures. In fact, studies have suggested that the average person processes visuals about 60,000 times faster than text. In other words, you can make your sales training courses much more effective by incorporating a few videos into the same. Not to mention that it will save you the cost of reproducing materials in print when there's need to update the content.
Overall, a training program is much similar to a product offering -- its success depends on your ability to convince the audience to want to consume it. Achieving this will involve taking the boring out of learning to create an experience that your employees can look forward to. While you're at it, be sure to use each technique where it's likely to make the biggest difference.
About the Author:
You can find a detailed overview of the advantages you get when you complete CVB sales training at http://www.destinationdr.org right now.
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