While Generation Y or the Millennial generation often have a reputation for being a bit self-centered, these young adults in their 20s and early 30s actually are quite civic and socially oriented perhaps more than their older generations, as well as being very tech savvy. They are the future business leaders, and companies should strive to engage and attract these young people. Instilling a culture of charity and philanthropy within the company can be a way to do this.
Studies have shown the importance to these Millennials of working in companies with corporate missions of engaging in charity, and not only thinking of their pay. There is a nonprofit organization Net Impact who polled more than 1,700 college students and graduates last year, where the results was 53 percent of the young workers stated that they prefer work where they can make an impact and where they can find happiness, and 72 percent of the students and graduates polled agreed. Even more important is that with all things equal, 58 percent of these young adult Millennials will accept pay cuts of as much as 15 percent, and still will work for a company that is engaged in charitable endeavors.
There is also a study that shows 63 percent of Millennials volunteered for nonprofit in 2011 and 90 percent of these individuals agreed to volunteer even more the following year, and this from a study in the 2012 Millennial Impact Report. Developing corporate strategies in getting employees should be done by companies, and this should include corporate charity and philanthropy, because volunteerism is a strong part in the lifestyle of Millennials.
The spirit of generosity and volunteering can help employees in their work ethics. They are not just the ordinary employees but people who can help their companies achieve a good image in the eyes of people.
There are four key areas that philanthropic activities help build employee engagement:
Productivity: Productivity can increase when employees are inspired and engaged. Ethics: Employees can make good decisions if they are involved in humane and selfless activities. Gratitude: When employees are given the chance to give back to society, they will ever be grateful. Pride: Employees will be proud of their company when they are proud of their work.
Offering Volunteer Paid Time Off or VPTO to young Millennials can be a way to attract them, and this is a way that companies can implement. Volunteering during working hours is the way employees are given time off. Volunteering and serving the aged and homeless are done by employees and this is seen as giving them up to 16 hours of paid time each year for these activities, as some US Bank employees have done. Letting employees do volunteer work is less costly than replacing workers when they quit, and this is seen by many business leaders.
IBM has taken these types of programs to a new height. They allow some employees to engage in a full month's volunteer activities in other countries. Some call this the corporate form of the Peace Corps, IBM's Corporate Service Corps, comprising a group of 500 employees chosen from thousands of employees. These are projects costing $250,000 each and producing good value to the countries receiving the aid, but these are also projects producing more skilled, loyal, helpful, but most importantly more civic oriented employees. Aside from this, IBM also looks at new and emerging markets and also the business leaders who can do different market researches globally.
Offering attractive employee programs for companies to be competitive should be done by companies, for them to get the young Millennials. Attracting the civic and socially oriented Millenials who can help the business achieve better can be done, and these people can be the next generation business leaders, when companies develop a culture of charity and philanthropy within.
Studies have shown the importance to these Millennials of working in companies with corporate missions of engaging in charity, and not only thinking of their pay. There is a nonprofit organization Net Impact who polled more than 1,700 college students and graduates last year, where the results was 53 percent of the young workers stated that they prefer work where they can make an impact and where they can find happiness, and 72 percent of the students and graduates polled agreed. Even more important is that with all things equal, 58 percent of these young adult Millennials will accept pay cuts of as much as 15 percent, and still will work for a company that is engaged in charitable endeavors.
There is also a study that shows 63 percent of Millennials volunteered for nonprofit in 2011 and 90 percent of these individuals agreed to volunteer even more the following year, and this from a study in the 2012 Millennial Impact Report. Developing corporate strategies in getting employees should be done by companies, and this should include corporate charity and philanthropy, because volunteerism is a strong part in the lifestyle of Millennials.
The spirit of generosity and volunteering can help employees in their work ethics. They are not just the ordinary employees but people who can help their companies achieve a good image in the eyes of people.
There are four key areas that philanthropic activities help build employee engagement:
Productivity: Productivity can increase when employees are inspired and engaged. Ethics: Employees can make good decisions if they are involved in humane and selfless activities. Gratitude: When employees are given the chance to give back to society, they will ever be grateful. Pride: Employees will be proud of their company when they are proud of their work.
Offering Volunteer Paid Time Off or VPTO to young Millennials can be a way to attract them, and this is a way that companies can implement. Volunteering during working hours is the way employees are given time off. Volunteering and serving the aged and homeless are done by employees and this is seen as giving them up to 16 hours of paid time each year for these activities, as some US Bank employees have done. Letting employees do volunteer work is less costly than replacing workers when they quit, and this is seen by many business leaders.
IBM has taken these types of programs to a new height. They allow some employees to engage in a full month's volunteer activities in other countries. Some call this the corporate form of the Peace Corps, IBM's Corporate Service Corps, comprising a group of 500 employees chosen from thousands of employees. These are projects costing $250,000 each and producing good value to the countries receiving the aid, but these are also projects producing more skilled, loyal, helpful, but most importantly more civic oriented employees. Aside from this, IBM also looks at new and emerging markets and also the business leaders who can do different market researches globally.
Offering attractive employee programs for companies to be competitive should be done by companies, for them to get the young Millennials. Attracting the civic and socially oriented Millenials who can help the business achieve better can be done, and these people can be the next generation business leaders, when companies develop a culture of charity and philanthropy within.
About the Author:
Sebastian Troup likes writing about corporate social responsibility companies. For additional information about philanthropic solutions for businesses and non profit organizations, or to find some employee giving campaign ideas, please go to the Truist.com website today.
Aucun commentaire:
Enregistrer un commentaire