How Corporate Programs For Charity Guides Employee Recruitment

By Sebastian Troup


What comes as a challenging accomplishment for today's workforce is perhaps that ability to balance earning for their living in a rather changeable economy along with yearning to do good in order that working gives them meaning that can go beyond the offer of a paycheck.

Even employers find themselves trying to balance their priorities including the maintenance of profit that is highly sustainable for their business to grow and prosper further; and that moral obligation to give back to communities which are the sources of their profits which of course the public and business leaders deem companies to need.

Balancing these two acts can be complementary for both through a leveraging of the power of programs intended for corporate giving being an operational tactic to recruit employees.

Studies have shown that skilled employees in today's workforce have different priorities from those in years past. Rather than focusing solely on earning the highest salary or getting the best benefits package, employees are also interested in what sort of workplace culture their prospective employer has. They want to know about important factors such as what level of autonomy and empowerment the company offers them, and to what extent the company's mission and values coincide with their own.

Keeping those factors in consideration, know that most job seekers today especially Millennials recently out of college with really desired technical knowledge are found to forego slightly higher pays to be with a company who demonstrates social activeness along with the commitment to causes they are passionate about.

An employee volunteer program becomes healthy when it is able to provide paid time off for those willing to volunteer for a cause within the community and it serves to be an appealing factor for potential employees already committed to some sort of volunteer or charity works.

Offering employees the chance to participate in a charitable payroll deduction system can be an excellent option for those who want to give, but simply don't have a great deal of free time that they can devote to a charitable cause. In this way, they can donate easily and not have to worry about writing out checks or filling out forms.

No matter what amount of corporate giving there is in your company, compensation packages still need to be based on the norms of the industry. However in the case of an organization with an offer for competitive salary together with benefits package, it is possible to define a strong difference factor using strong and strategic corporate charity programs intensely involving the workforce.

Because of that positive reputation which the company possesses, more potential employees are likely to be drawn in giving the company a greater chance at hiring no less than the brightest and the best. More customers also are enticed by Cause Marketing which spreads the company's reputation through online media or even word-of-mouth.

A company committed to a long term corporate giving program that involves its employees will also enjoy a much higher level of employee engagement, increasing productivity and profitability while boosting morale.

New recruits will find it perfect and are likely to join and instantly start being involved in the organization as they learn from the examples set by those before them in a workplace with a culture for philanthropy. Taking part in volunteer efforts also provides a great way for new employees to get to know their co-workers on a more personal level.




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