It can sometimes seem a bit overwhelming to set up a new corporate social responsibility program. Fortunately, the process can be broken down into some simple steps based on general best practices and what has worked well for other companies.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Initiate & Conceive
It is not a one size fit all type of program, this corporate social responsibility program. The three pillars of sustainability should be always placed in the front and these are People, Planet, and Profit, and this should be done when creating the program. Employees and other people involved should be able to connect with the program, and opportunities and other ways should be done for this. These ways can include volunteer days, the tradition of giving; recycling events and peer to peer assistance, and also assistance in times of disasters, and these are opportunities to be done across a wide scope.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Commitment & Executing The Program
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
How does your cause driven program impact your company's sales, customer satisfaction, employee and brand loyalty, and market access? Prove that your program positively impacts the company reputation and the overall profitability. Track, measure, and communicate the impact that your program is making on the social, environmental, and economic factors.
Step 3: Inspire & Communicate
Endorsement and acceptance from the top level management have to be acquired, and this is essential for a corporate program to succeed. This is no different from the other programs also. The need for the top management to be informed is crucial, thus the results and successes of the program have to be communicated to them. The program's effects on the company's triple bottom line have to be communicated to them, and this should be on a regular basis, informing them of the program's progress and also other undertakings.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Initiate & Conceive
It is not a one size fit all type of program, this corporate social responsibility program. The three pillars of sustainability should be always placed in the front and these are People, Planet, and Profit, and this should be done when creating the program. Employees and other people involved should be able to connect with the program, and opportunities and other ways should be done for this. These ways can include volunteer days, the tradition of giving; recycling events and peer to peer assistance, and also assistance in times of disasters, and these are opportunities to be done across a wide scope.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Commitment & Executing The Program
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
How does your cause driven program impact your company's sales, customer satisfaction, employee and brand loyalty, and market access? Prove that your program positively impacts the company reputation and the overall profitability. Track, measure, and communicate the impact that your program is making on the social, environmental, and economic factors.
Step 3: Inspire & Communicate
Endorsement and acceptance from the top level management have to be acquired, and this is essential for a corporate program to succeed. This is no different from the other programs also. The need for the top management to be informed is crucial, thus the results and successes of the program have to be communicated to them. The program's effects on the company's triple bottom line have to be communicated to them, and this should be on a regular basis, informing them of the program's progress and also other undertakings.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
About the Author:
Sebastian Troup loves blogging about philantrophic solutions for businesses and non profit organizations. For additional information about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please go to the Truist.com website today.
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